With over 20 years of experience, Theresa has led marketing teams and strategies for both startups and later-stage companies.
The Cupcake Roadshow: What We’ve Learned So Far in 2015
Henry Miller once said, “One’s destination is never a place, but a new way of seeing things.” That definitely applies to all the conferences we’ve attended so far this year. While meeting and speaking with many attendee throughout these 8 events, whether it was an IIA (Institute of Internal Auditors) gathering or SAP user conference, we learned a lot about what’s going on in the industry just by listening to the people who live it every day.
But first, here’s a breakdown of our experience by the numbers:
Now, here are the top 4 things we’ve heard from attendees and taken away from our travels in 2015…
1. Tougher Audits
Increased scrutiny from external auditors is going to make 2015 a tough year for our friends in audit and finance. There is more focus than ever on the technology used to test access controls and segregation of duties. Traditional, manual ways of doing this will no longer cut it because completeness and accuracy can’t be proven, and regulators like the PCAOB are only putting more pressure on. Jody Paterson, our CEO and Chief Road Warrior during these conferences is glad to see the message spreading and companies running SAP® becoming more aware of this issue.
2. Chocolate Rules
No, really. No matter where in the world you are, when you hand out over 2,000 cupcakes you tend to learn that a) cupcakes are irresistible and b) chocolate is almost always the preference over vanilla or any other flavor. Just ask our SVP of Worldwide Sales, Keith Altman, who consumed a fair amount of those chocolate cupcakes.
3. Transaction Monitoring
Another trend we’ve observed is the strong interest in having transaction monitoring as a capability for segregation of duties. While it is not as proactive as security monitoring, it is becoming more and more prominent as a feature that facilitates auditing with more detailed and accurate reporting. Good thing we’ve built it into the ERP Maestro platform!
4. People Don’t Believe Us
When you say your solution can be up and running in 30 minutes and you’re competing in a sea of solutions that take weeks and months to implement, we can see how it may be hard to believe. Andrew Gilroy, Regional Sales Director dealt with this dilemma at most of the events. That’s why we passed out cupcakes after all – we were trying to reinforce the “easy as cake” concept. Thankfully, the 271 demos given helped to convince attendees otherwise!
What’s next for the ERP Maestro team? We’re looking forward to taking a trip down south to São Paulo, Brazil for the SAPinsider Financials and Reporting conference in October. Jody, Keith, Andrew and the rest of us hope to see you there!